We always recommend language analysis as a starting point to better segment audiences, discover underlying motivations, and forge new paths for ongoing efforts.
If you prefer or need to outsource some of your responsibilities, we can help. Check out our list of services and ask us about projects customized to your needs.
Allow us to implement our insights
Stand-alone language analysis
Our team analyzes your student writing samples to create insights into student personalities, social dynamics, and motivations. We use this information to create unique personas based on psychographic profiles, combined with any demographic data you want to include. Additionally, we use qualitative methods to comb through your data for information on institutional choice. We write “seed copy” for your team to plug directly into communication and marketing campaigns while also providing recommendations for student support services and activities. This service works best for clients with adept marketing teams ready to implement the results for communications and segmentation.
Social media
Go beyond overused taglines to create connections with content that resonates at an emotional level. Our team implements curated copy from your unique institutional insights to stop the scroll and encourage students to engage with your social media posts or advertising. We are certified in Google Ads and have vast experience with content strategy, implementation, and advertising on social media platforms like Meta and LinkedIn.
One-to-one evaluations
Our approach works well for everything from recruitment to student success to leadership teams. Using insights from writing samples on any topic, we can help individuals to become well-acquainted with their strengths and become aware of their weaknesses. We provide insights into personality, social dynamics, leadership approach, and interpersonal relationship styles. This approach works to more fully develop leadership skills, potential, and articulation from a psychographic perspective for anyone from an incoming freshman to an executive leader.
Market research
Looking to roll out a new program, improve an existing one, or support students in new ways? Digging into data is what we do. Let us help you with the lift by tasking us with your queries. We can support your new directions thoroughly and objectively from an external perspective.
What are you waiting for?